CASES
Every reality can become a Voice
VOCES can represent the people, audiences, communities and ecosystems that matter to an organization. Different realities. The same interface: ask, understand and explore.
CASES
Every reality can become a Voice
VOCES can represent the people, audiences, communities and ecosystems that matter to an organization. Different realities. The same interface: ask, understand and explore.
Governments
Turn citizens into Voices. Understand different territories, generations and social groups, explore reactions to public policies and identify changes in public perception.
Citizens · Young people · Seniors · Public employees · Teachers · Healthcare workers · Rural communities · …
Brands
Turn audiences and customers into Voices. Explore needs, perceptions and behaviors, test new ideas and keep your customer understanding alive beyond individual research projects.
Customers · Prospects · Loyal customers · Former customers · Consumer segments · …
Markets
Understand a market through the different people who shape it. Build Voices around segments, behaviors, needs and attitudes to explore how a category is evolving.
Buyers · Non-buyers · Heavy users · Occasional users · Decision makers · …
Categories
Explore a specific category through multiple perspectives. Understand motivations, barriers, habits, tensions and emerging behaviors around products and services.
Mobility · Banking · Healthcare · Tourism · Automotive · Food & Beverage · …
Clubs
Turn supporters, members and communities into Voices. Understand what different groups expect, value and feel about the club, its decisions, experiences and partners.
Members · Season-ticket holders · Young fans · Families · Supporters · Sponsors · …
Communities
Some realities don’t fit traditional market segments. VOCES can represent communities built around shared interests, experiences, behaviors or identities.
Travelers · Gamers · Entrepreneurs · Parents · Students · Creators · …
Public figures
Understand the different communities surrounding a public figure and explore how messages, decisions, ideas or events may resonate across them.
Followers · Supporters · Haters · Different audience segments · …
Creative
And then there are the less obvious ones. A group of moms. An influencer’s community. Festival-goers. Fans of an artist. People obsessed with coffee. A niche internet community. If there’s a reality worth understanding, there’s probably a Voice worth building.
Confidentiality
Many VOCES projects involve proprietary research, internal information or confidential audiences. We only publish cases and examples when we have permission to do so.
Latest Case Study
A universe of Voices designed to represent different segments of the population and provide an ongoing understanding of public opinion, perceptions, concerns, and emerging issues.
Young people, seniors, teachers, public employees, healthcare workers, rural communities, business owners, and other key audiences.
CONTACT
What Voice would you like to hear?
Request access to a demo and discover how the platform works, how Voices are built, and everything you can do with them.
By submitting, you agree to our Terms and Conditions.
- Product
- Cases
- Impact
- Voces
- Partners →
- Pricing
- Technology →
- Investors →
- Client access →
- Contact
- Press →
- LinkedIn →
VOCES operates globally under principles of privacy, data protection, and responsible use of Artificial Intelligence, taking the European Union’s General Data Protection Regulation (GDPR) and AI regulatory framework as a reference, while adapting to applicable regulations in each country and region where it operates. Madrid, Spain · 2026
CONTACT
What Voice would you like to hear?
Request access to a demo and discover how the platform works, how Voices are built, and everything you can do with them.
By submitting, you agree to our Terms and Conditions.
- Product
- Cases
- Impact
- Voces
- Partners →
- Pricing
- Technology →
- Investors →
- Client access →
- Contact
- Press →
- LinkedIn →
VOCES operates globally under principles of privacy, data protection, and responsible use of Artificial Intelligence, taking the European Union’s General Data Protection Regulation (GDPR) and AI regulatory framework as a reference, while adapting to applicable regulations in each country and region where it operates. Madrid, Spain · 2026